A good first contact resolution rate can vary from industry to industry. But for call centers in general, it might be around 70 to 80 percent.
An FCR of 70% means that the remaining or at least 30% of the tickets require second contact for complete resolution. However, getting a lower score doesn't necessarily mean that your competitors are doing a better job than you.
For example, if you’ve set up a targeted but nevertheless expansive library of tips and tricks as a part of your self-service channels, it will filter out simple queries. Customers who can find the information online concerning their problems will not call support meaning that only unsolved issues will make their way to your customer support team.
Now, when you are done solving problems that came through, you may think about your FCR and how it should be improved. Since you had set up an online knowledge base, a good percentage of customers got what they wanted but you weren’t able to measure their satisfaction.
This means that your customer satisfaction levels don’t always have to reflect your industry’s first contact resolution standards. It could deviate from the established baseline. The above example explains how your support team might actually be doing a good job even if FCR is not achieved via phone or chat. And you making changes based on general benchmarks alone could derail a whole process that otherwise works smoothly.
Here’s how you can achieve a truly good first contact resolution rate:
If your level 1 customer service team has the knowledge required to solve tier 2 questions, your FCR metric will improve.
For example, customer issues (think a change in name and address) that are escalated by level 1 consumer support agents to level 2 agents often drive second contact. If you choose to do a bit of restructuring and get your level 1 team to handle these common issues through agent training, then there’s a smaller need for escalation. This way, customers’ problems can be more easily solved in real-time.
One of the key factors that help drive a better FCR score is identifying repeat contact stimulus. Understanding what’s causing your customers to reach out again and again for help in resolving the same problem can help you address the issue properly.
You can start by assessing how your customers are dealing with your IVR. Interactive Voice Response technology is designed to offer convenience and add reliability to your customer support system. However, consumers who press buttons without properly listening to the IVR menu may get redirected to irrelevant departments making it difficult to provide them with a swift, correct response. This suggests a need to revisit your IVR scripts.
Next, you can keep an eye on the call disposition codes (these are used to tag calls as either urgent/important or low priority) and how well-versed your customer advisors are with these. If they don't know a specific tag and its purpose, it could take a long time to offer support leading to reduced productivity and efficiency.
Once you’re done with these common issues, you can set up a meeting with the team to figure out why a customer keeps coming back with a recurring issue. It will allow you to better understand what the customer needs. The team can then help you identify where the faults are and how to correct them, thereby helping you find a path toward a good FCR score.
Contact center environments are naturally inclined towards constantly documenting and measuring achievements. First contact resolution might seem like a good gauge for performance, but is it the only metric you should always be looking towards?
The short answer is no.
FCR rate will yield you the best results only when it’s used in combination with other metrics such as NPS, CSAT, etc. Priorities of a contact center with respect to satisfying customers keep changing.
For example: a customer might call you back a second time with the same problem if the solution worked for them for a short time but stopped working when they used your product with another app. Situations like these drive second contact and don’t contribute positively towards the FCR rate, even after you did everything right.
Tackling customer complaints is rarely easy. And solving problems on first contact, which is what FCR is all about, is even trickier. But following best practices can help you get past all the hassle. Here are some things you can do to improve first contact resolution for your organization:
- Find the root cause of low FCR
- Improve customer data accessibility with CRM integration
- Record experiences especially if you are a call center business
- Introduce automation
The first step towards solving any problem is recognizing that it exists.
If you want to improve your FCR, start by looking for issues that are bringing it down. Collect feedback from customers, analyze call records, look at logs, and set up a schedule with your team to go over the unearthed lags and lacks.
Ask questions such as:
- Why do customers have to call back again?
- What type of questions pose a challenge for your support team?
- Which channel provides the best support to your customers?
- What compels your agents to turn to supervisors when handling requests?
It's difficult for customer service personnel to offer quick solutions if they have issues finding information that’s relevant to the situation. Allow your agents to access pertinent data by using customer relationship management software (CRM). This will change how queries and support services are handled at your organization for the better.
A CRM tool typically has storage capabilities, in-built analytics, and other features that help representatives deliver on customer expectations. Consumers find it hard to deal with businesses that expect them to provide information repeatedly each time they call. Conversely, they're happy with enterprises that can quickly resolve their queries.
Training your employees to deal with situations before they occur is an effective way to control outcomes.
In call centers, a large number of cases require support representatives to possess enough knowledge to provide a solution to common issues. If an agent hasn't experienced the rapid influx of phone calls before, they are likely to make mistakes. Set up regular training sessions to go over recorded customer feedback in line with the organization's key performance indicators (KPIs). This will help your agents become more efficient at catering to customer requests.
At times, even simple queries can become hard to deal with for agents who aren’t trained properly. When a user calls with a question that a particular level 1 agent is unable to handle, it can very quickly turn into an interaction that requires a follow-up. You can avoid this fiasco by introducing automation at the help desk.
Using AI-powered tools, you can assign tickets automatically to the right agent (the one with the appropriate skills and knowledge), which will help you in a number of ways. It will help you monitor the number of customer interactions and review the functionality of your system. You can use this information to optimize the request fulfillment process and improve customer experience and satisfaction.