With more than 73 million active users, it is not surprising that Zalo is Vietnam’s most-used messaging app. Over the years, Zalo has evolved from a mere texting platform to a comprehensive lifestyle app, allowing users to make payments, shop, order food, and consume news and content. Plus, its collection of Vietnamese-themed stickers and emojis has also made the app particularly popular among the Vietnamese. By integrating Zalo into your communications strategy, businesses can reach a huge audience and enhance brand visibility.

An important feature of Zalo is the Zalo Notification Services (ZNS) feature, which allows businesses to deliver real-time notifications to customers via the Zalo platform. Let’s take a look at some examples of how businesses can engage with their customers and keep them informed about various updates and information with ZNS.

1. Deliver OTPs for authentication

Ensuring customer trust remains a top priority across all industries, and security plays a key role in achieving this goal. ZNS empowers businesses to provide an extra layer of protection by sending one-time passwords (OTPs) to users during various critical interactions. With ZNS, businesses can deliver one-time passwords (OTPs) to users when they are creating new accounts, making changes to account details, engaging in transactions, and more. This not only boosts the safety of user accounts but also reinforces the confidence customers have in your commitment to their security.

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2. Deliver notifications to keep customers informed

With ZNS, banks and financial companies can send account and transaction updates to customers, e-commerce stores can provide order confirmations and shipping updates to shoppers, and healthcare providers can provide appointment confirmations to patients. In any industry, staying connected with your customers through timely information ensures their satisfaction and trust in your services, fostering long-lasting relationships.

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3. Deliver alerts and reminders to increase trust and reliability

Proactively delivering real-time alerts and reminders to customers can also provide convenience and foster a sense of trust and reliability. Using ZNS, businesses can send customers payment reminders, appointment reminders, delivery reminders, and more—reducing uncertainty and saving customers time. Reliable alerts also demonstrate a business's commitment to its customers.

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Start leveraging ZNS for customer communication

With ZNS, businesses can provide a more personalized and engaging customer experience to customers in Vietnam. 8x8 Omnichannel Messaging offers ZNS (along with an automated fallback feature to ensure that messages can always reach customers, even if they are not on Zalo). This redundancy in message delivery guarantees that customers stay well-informed and engaged, contributing to a seamless and reliable customer experience.

If you are keen to get started with ZNS, reach out to us today.