The Challenge
What started as a small Devon-based organic farm, run by owner Mark Bury, has grown into a thriving organic retail business with 32 employees.
Operations include a farm, an online shop, farm shop and deli. The business also supplies organic retailers including Ocado, Abel & Cole and Whole Foods.
Planned growth – including another farm shop and a Bar & Grill – gave Eversfield Organic the impetus to introduce a more sophisticated and feature-rich telephone system, one that would connect employees across various sites and provide better insight into outgoing and incoming calls.
Executive Summary
Family-run Eversfield Organic implemented 8x8 X Series to support planned growth, increase the capacity and flexibility of the sales team, and gain greater control and visibility of all calls to and from customers, partners and suppliers.
The Solution
In March 2019 Eversfield and 8x8 began the implementation of X Series. The system went live to 20 employees – three supervisors and 17 inbound and outbound call handlers – 4 weeks later. X Series gave Eversfield Organic one central system to manage all calls.
The platform enables Eversfield Organic to report on every call being received and made by the business, via a mobile app or on the desktop. All calls are ported through to an auto attendant, which means no calls are missed when people are busy.
Being a cloud-based system gives the business much needed flexibility. “Due to our remote location, it’s difficult for sales staff to travel to us in the evenings to work.
We can now easily set them up remotely at home,” says Anna Elliot, sales and marketing director at Eversfield Organic.
It also allows staff to be added during seasonal peaks. “As customers look to source their centerpiece meat or seasonal veg at Christmas and Easter, additional, remote staff can be easily added to the phone system.