Digital transformation has been a boardroom discussion for decades, but over the past few years, these initiatives have been greatly accelerated as work, education, and how we engage as consumers have increasingly required a cloud-first, digital-first approach.

In fact, nearly 90% of CIOs plan to increase their investment in digital transformation over the next three to five years, so to remain competitive, every organization must step up its digital-first game.

CPaaS to the rescue

Simply put, Communications Platform as a Service (CPaaS) solutions are any cloud-based, real-time communication tools that allow businesses to integrate multiple engagement channels on a unified platform through the use of APIs. 8x8 CPaaS, which includes SMS, voice, chat apps, and video interaction, serves as a key enabler of both business communications and customer experience transformation, regardless of business size.

For enterprise organizations, CPaaS enhances agility when it comes to digital transformation initiatives, but for smaller businesses, CPaaS provides the exact same agility and innovation at an affordable price. This ability to deliver an equal or better digital-first customer and employee experience enables some smaller organizations to leapfrog their more dominant, better-known competitors in time.

Empowering growth and security in Indonesia and around the work

Bringing to bear a host of leading global communications capabilities, CPaaS is changing the way every industry works and engages with their customers—from Fintech, to healthcare, to food services, and beyond. Even financial institutions are leveraging CPaaS to meet customer expectations for new digital channels and engagement. The first digital-only bank in the Philippines has been actively working to promote financial inclusion for the 70% of the country’s population that still remains unbanked. After evaluating other CPaaS providers in the market, the Tonik team ultimately chose to partner with 8x8 to reach that population through SMS. With 8x8’s SMS APIs, Tonik is able to deliver 170k messages in less than 30 minutes, with a 95% deliverability rate, resulting in faster, more secure, and highly reliable OTPs.

With more than 250 payment methods available on its global marketplace for in-game currencies and content, Coda Payments needed a more secure channel to send customers private redemption information that was less susceptible to fraud than email. Using 8x8’s SMS API, Coda Payments was able to deliver strengthened security to customers in more than 30 countries, while making a positive impact on its own internal workflows for better productivity and more quality customer engagement.

Preventing fraud and protecting customer data

In every digital transformation initiative, it’s critical that businesses consider whether a CPaaS provider can ensure that customer data remains secure, the business remains compliant, and that service reliability is top-notch. Recently, 8x8 introduced its Omni Shield solution, which seamlessly integrates with real-time messaging across web and mobile applications and proactively detects and prevents fraudulent activities through automated fraud alerts, real-time notifications, live traffic monitoring, and instant phone number assessments.

Watch 8x8 General Manager of CPaaS Stephen Hamill discuss this and the growing opportunities for CPaaS use in this recent CNBC Indonesia interview:

Looking to optimize and elevate your organization’s digital-first communications with CPaaS?

Schedule a demo today to learn more about how to use 8x8 Communication APIs to overcome customer communication challenges, transform your employee and customer experience, and deliver business outcomes that make a difference.