Today, we are unveiling the next evolution of the 8x8 brand—a bold new look, a fresh feel, and a clear purpose—your success! We’re stepping out of the box, and our new brand—colors, logos, photos, and voice—captures the energy and ambition of this next stage.

Our former logo kept us boxed in; now, we’re embracing new possibilities and breaking out of the box. Our transformation isn’t just cosmetic—it’s a commitment to relentless innovation and a “Neil Armstrong first step” in the CX space. More than a fresh coat of paint, we are re-aligning 8x8 even further around your success, customer experience, goals, and ambitions.

To symbolize our shared journey, we’ve shifted to a dynamic palette of textures and colors, mirroring the importance of our purpose. This visual evolution reflects our commitment to breaking limits (our own limits and especially YOURS), turning expectations on their heads, and taking your customer experience to new heights.

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Why now?

Brands, just like technology, evolve. We’re in a very different world than even a few years ago. Now, everyone is effectively customer-facing, with digital transformation, mobile-first approaches, and AI reshaping every interaction. And, as you know, customer expectations are sky-high—they expect interactions that are as seamless and satisfying as their favorite apps.

What worked in the past—a traditional contact center or employee collaboration in a silo—doesn’t cut it anymore. Customers want, and deserve, more.

In an overhyped space where it’s all about the next shiny new feature and the next buzzword, we believe you need more than just the best technology to be successful. That's the core belief of our new purpose: we want to put customer experience leaders at the heartbeat of their organizations, empowering them with our platform for CX to unlock the potential of every interaction.

CX and IT Leaders are the heroes of transformation

The force behind every customer experience is a CX and IT leader—part strategist, part problem-solver, and part innovator. These are the visionaries who turn fragmented interactions into seamless experiences; so, businesses not only meet but exceed customer expectations.

These are not just contact center professionals; they include IT professionals orchestrating complex integrations, employee experience champions bridging silos, and team leaders ensuring that every interaction, internal or external, delivers value.

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Breaking out of the box.

Our former logo was contained in a box; now it's not (did you ever feel like you were trapped in a box as you tried to transform your organization?).

We are unboxing 8x8, and so are you. By meeting new challenges head-on and adapting to changing expectations, you’re driving CX forward—without limits. Our platform takes what’s complicated and makes it simple, uniting Unified Communications (UC), Contact Center (CC), and Communication Platform as a Service (CPaaS) to connect every piece of your customer journey seamlessly.

This is really our future, as Sam Wilson, our CEO says, “Through our unified CX platform, we are enabling customer growth and innovation. It’s our declaration of what it means to be a true partner to CX and IT leaders, empowering them to deliver seamless, impactful experiences with the The 8x8® Platform for CX. This rebrand reinforces our commitment to solving the real challenges our customers face while driving measurable business outcomes.”

We’re here to help you succeed and shatter your goals and limits, together.

This is only the beginning of our next chapter—to redefine CX for you and your team. Whether you’re aiming to transform customer interactions or simplify team workflows, we’re here for it.

Beyond our internal culture and external look and feel, this marks another important milestone in the transformation of our processes, technology, and practices to evolve and deliver to the core of our purpose: Making you and your organization successful. As you explore the new 8x8, please remember what our new brand represents at every level: our ability to shatter Customer Experience limits and goals, together.

I also invite you to join us for a deeper dive as we embrace this new chapter for 8x8. I am excited to announce a new webinar series, “CX Mastery: Turn your CX into the heartbeat of your business for 2025 success.” We kick off December 10th. Come hear directly from our customers.

Cheers to becoming the best version of ourselves!