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Use Case

Reach Customers Everywhere, Without the Friction

Every customer interaction should feel effortless, regardless of where it begins. Unify your voice, chat, email, SMS, RCS, video, and social channels onto a single platform to keep conversations connected, preserve vital context, and deliver seamless, end-to-end experiences.

omnichannel

Why Reaching Customers Everywhere Matters

Nothing frustrates a customer more than having to repeat themselves or restart a conversation from scratch. When communication channels aren't connected, the customer experience breaks down. By meeting customers everywhere, you keep the conversation flowing across every touchpoint so that context follows the user, effort is eliminated, and every interaction feels smooth.

8x8 pulseform

With 8x8, you can

8x8 pulse form

Pick up exactly where the last interaction left off, every single time.

8x8 pulse form
Empower Agents‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍​‍​‌‍​​‍​​‍‍‌‍​‌‍‌‍‌​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‌​​​​‌​‌‍​‍​​‍‌‍​​‌​​​​‍‌​​‍​​​​‌‌‍‌​​‍‌​‌​​​​​​​‌‍​​‍‌​‍​​‌‍​‌‍​‌​‍‌​​‌​‍​​​‌‍‌​​​​‌‍​‌‍‌​​‌​​‌‍​‌‍​​​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​​‌‍​‌‌‍‌‌‍‌‌‌​​‍‌‌‌‌‍‍‌‌‍​‌‍‌​‌‍‌‌‌​‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‍​​‌‍‌‍​​​​​‌‌​‌‍​​‌​‌​​‍‌‍‌‌‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌‍‌‍​‌‌‍​‌‌‌‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍​‌‍‌‍‌​‌‍‌‌​‌​‌‍‌‌​​‍‌‍​‌‍‌‌​​‍​​‍‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍​​‌‌‍‌​‌‍‌‍​​‌​‌​​‍‌‌‍‌‌​​​‌​​​​​‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍​‍​‌‍​​‍​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‍‍‌‌‍‌​​‌​‌​​​​‌​‌‍​‍​​‍‌‍​​‌​​​​‍‌​​‍​​​​‌‌‍‌​​‍‌​‌​​​​​​​‌‍​​‍‌​‍​​‌‍​‌‍​‌​‍‌​​‌​‍​​​‌‍‌​​​​‌‍​‌‍‌​​‌​​‌‍​‌‍​​​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​​‌‍​‌‌‍‌‌‍‌‌‌​​‍‌‌‌‌‍‍‌‌‍​‌‍‌​‌‍‌‌‌​‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‍​​‌‍‌‍​​​​​‌‌​‌‍​​‌​‌​​‍‌‍‌‌‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌‍‌‍​‌‌‍​‌‌‌‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍​‌‍‌‍‌​‌‍‌‌​‌​‌‍‌‌​​‍‌‍​‌‍‌‌​​‍​​‍‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍​​‌‌‍‌​‌‍‌‍​​‌​‌​​‍‌‌‍‌‌​​​‌​​​​​‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍​‍‌‌

Access one unified view of all channels to eliminate guesswork.

8x8 pulse form
Personalize Every Touchpoint‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍​‍​‌‍​​‍​​‍‍‌‍​‌‍‌‍‌​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‌​​​​‌​‌‍​‍​​‍‌‍​​‌​​​​‍‌​​‍​​​​‌‌‍‌​​‍‌​‌​​​​​​​‌‍​​‍‌​‍​​‌‍​‌‍​‌​‍‌​​‌​‍​​​‌‍‌​​​​‌‍​‌‍‌​​‌​​‌‍​‌‍​​​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​​‌‍​‌‌‍‌‌‍‌‌‌​​‍‌‌‌‌‍‍‌‌‍​‌‍‌​‌‍‌‌‌​‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‍​​‌‍‌‍​​​​​‌‌​‌‍​​‌​‌​​‍‌‍‌‌‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌‍‌‍​‌‌‍​‌‌‌‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​​‍​​‌‌‍​​‌​‌‍‌‌‌‍‌​​​‍‌‍​‌​‌‍​​‌​‍‌​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‍‌‌‍​‍‌‍‌‍‌‍‌​​​‍​‌‌​​​​‌‍​‍‌‌‍‌‍​‌​‌‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍​‍​‌‍​​‍​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‍‍‌‌‍‌​​‌​‌​​​​‌​‌‍​‍​​‍‌‍​​‌​​​​‍‌​​‍​​​​‌‌‍‌​​‍‌​‌​​​​​​​‌‍​​‍‌​‍​​‌‍​‌‍​‌​‍‌​​‌​‍​​​‌‍‌​​​​‌‍​‌‍‌​​‌​​‌‍​‌‍​​​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​​‌‍​‌‌‍‌‌‍‌‌‌​​‍‌‌‌‌‍‍‌‌‍​‌‍‌​‌‍‌‌‌​‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‍​​‌‍‌‍​​​​​‌‌​‌‍​​‌​‌​​‍‌‍‌‌‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌‍‌‍​‌‌‍​‌‌‌‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​​‍​​‌‌‍​​‌​‌‍‌‌‌‍‌​​​‍‌‍​‌​‌‍​​‌​‍‌​​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‍‌‌‍​‍‌‍‌‍‌‍‌​​​‍​‌‌​​​​‌‍​‍‌‌‍‌‍​‌​‌‍​​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍​‍‌

Use preserved context to make every interaction count.

8x8 pulse form
Measure What M‌atters‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍‌‍‍​‌‌​‌‌​‌​​‌​​‍‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍​‍​‌‍​​‍​​‍‍‌‍​‌‍‌‍‌​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‌​​​​‌​‌‍​‍​​‍‌‍​​‌​​​​‍‌​​‍​​​​‌‌‍‌​​‍‌​‌​​​​​​​‌‍​​‍‌​‍​​‌‍​‌‍​‌​‍‌​​‌​‍​​​‌‍‌​​​​‌‍​‌‍‌​​‌​​‌‍​‌‍​​​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​​‌‍​‌‌‍‌‌‍‌‌‌​​‍‌‌‌‌‍‍‌‌‍​‌‍‌​‌‍‌‌‌​‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‍​​‌‍‌‍​​​​​‌‌​‌‍​​‌​‌​​‍‌‍‌‌‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌‍‌‍​‌‌‍​‌‌‌‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍‌‍‌‌‌‍‌‌‌‍‌‍​​‍‌‍​​​‍​‍​‌‍​‌‍‌‌​‌‍‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‍​​​‍​‌‌‍​​​‌‌‍​‍​‍‌​​‍​​‍‌‍​‌‌‍​‌​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌‌‍‍​‌‌​‌‌​‌​​‌​​‍‌‌​​‌​​‌​‍‌‌​​‍‌​‌‍​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‍​‍​‌‍​​‍​​‍‍‌‍​‌‍‌‍‌​‍‌‍‌‍‍‌‌‍‌​​‌​‌​​​​‌​‌‍​‍​​‍‌‍​​‌​​​​‍‌​​‍​​​​‌‌‍‌​​‍‌​‌​​​​​​​‌‍​​‍‌​‍​​‌‍​‌‍​‌​‍‌​​‌​‍​​​‌‍‌​​​​‌‍​‌‍‌​​‌​​‌‍​‌‍​​​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌​​‌‍​‌‌‍‌‌‍‌‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌​​‌‍​‌‌‍‌‌‍‌‌‌​​‍‌‌‌‌‍‍‌‌‍​‌‍‌​‌‍‌‌‌​‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‌‍​‍​​‌‍‌‍​​​​​‌‌​‌‍​​‌​‌​​‍‌‍‌‌‌‍‌‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‍‌‍‌‍‌​‌‍‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍‌‌‌‍‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌‍‌‍​‌‌‍​‌‌‌‌‍‌‌​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍‌‍​‍‌‍‌‌‌‍‌‌‌‍‌‍​​‍‌‍​​​‍​‍​‌‍​‌‍‌‌​‌‍‌‍​‍​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‍​‌‍‍​‌‍‍‌‌‍​‌‍‌​‌​‍‌‍‌‌‌‍‍​‍‌‌​‌‌‌​​‍‌‌‌‍‍‌‍‌‌‌‍‌​‍‌‌​​‌​‌​​‍‌‌​​‌​‌​​‍‌‌​​‍​​‍​‍​​​‍​‌‌‍​​​‌‌‍​‍​‍‌​​‍​​‍‌‍​‌‌‍​‌​‌​‍‌‌​​‍​​‍​‍‌‌​‌‌‌​‌​​‍‍‌‌​‌‍‌‌‌‍​‌‌​​‍​‍‌

Utilize insights that continuously improve the customer experience.

How 8x8 Makes it Happen

8x8 consolidates every conversation, merging messaging, voice, and digital channels into one continuous journey. This ensures agents stay fully informed while CX leaders maintain a consistent and scalable experience.

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woman on headset

What Teams Can Do Together

The Engine Behind the Experience

Omnichannel Routing

Bring every channel together in one intelligent flow so conversations move seamlessly across voice, chat, social, SMS, and RCS with context always intact.

Intelligent Customer Assistant™

AI-powered conversations that deliver instant, context-aware responses and smoothly transition to agents when it matters most.

Embedded Communications

Add messaging, voice, and new channels directly into your existing apps and workflows, so you can engage customers where they already are without rebuilding your systems.

digital device users

The Payoff

Every channel. Every conversation. Connected.We help you provide faster, more consistent experiences that keep your customers coming back.


Proof in Action

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Customer Story

Utilizing conversational AI to power efficient self-service.

woman with headphone
Customer Story

Enhancing engagement across chat and voice by modernizing legacy systems.

over the shoulder view of man holding mobile phone
Customer Story

Successfully managing over 3 million SMS customer interactions every month.